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Virtual Brunch: 11am ET
September 19, 2017
Sales reps who close business have no business cold calling.
Sales development is a fundamental piece of developing a successful B2B sales and marketing qualification strategy. Outbound tele-prospecting / tele-qualification, cold calling, relationship building, etc are each well-documented versions of sales development, yet they are also often mishandled. Many companies will have closing sales reps (Enterprise Reps, Outside Reps, AEs, etc) be responsible for their own sales development results. The result is a negative impact on pipeline and closed revenues.
The Funnel is Dead. Long Live the Pipeline
Virtual Lunch: 1pm ET
September 22, 2017
Account-based marketing (ABM) was all the rage in 2016. But ABM is only the most obvious sign of revolutionary changes sweeping through B2B sales & marketing. And the most important is the long-rumored death of the funnel. Rather than focus on mass production of leads, B2B marketing pros and sales execs are now expected to foster deep relationships with the right customers at scale.
Launching a Competitive Displacement Campaigns - a Case Study
Virtual Lunch: 1pm ET
October 26, 2017
Competitive Displacement Campaigns are an effective way to focus the sales and marketing efforts around a specific goal. The result impact not only the sales pipeline but overall company brand awareness, market share footprint and competitive positioning in the industry's eco system.
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Join our pipeline generation experts as they outline the components of a successful Competitive Displacement Initiative through a real life case study.
October 05, 2017
At B2B Marketing 2017, we’ll equip marketers to look past the hype and fads to make the right decisions on people, processes and technologies that will drive client acquisition, retention and revenue growth.
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Meet one of REDHOT's Digital Marketing or Sales Development experts.
October 19, 2017
The leading edge of CX strategies and technologies -- in particular, the design and delivery of innovative customer experiences on digital platforms and channels.
Meet one of REDHOT's Digital Marketing or Sales Development experts.
SiriusDecisions Summit 2018
May 08, 2018
Join more than 3,200 of your peers for four full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders.
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Meet one of REDHOT's Digital Marketing or Sales Development experts.
May 15, 2018
The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your craft.
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Meet with one of REDHOT's Digital Marketing or Sales Development Experts.