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STATE OF
PIPELINE GENERATION

2017

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​The State of Pipeline Generation is an annual study of B2B sales and marketing priorities, strategies, tactics, performance and challenges.

 

It is created based on analysis of REDHOT customer projects, our own sales best practices, qualitative and quantitative industry research and statistics, and REDHOT interviews with B2B sales and marketing leaders.
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WHAT'S IN
THE STUDY?

  • Winning sales development / Inside Sales strategies

  • The marketing mix to engage qualified leads.

  • Elements of account-based prospecting (ABP) success.

  • Plans for budget allocation and spend in 2018.

  • Must have's in the B2B tech stack.

  • Tracking and measuring performance.

  • as-a-Service - what's outsourced? What's internally managed?

  • Best practice programs to generate revenue.

  • State of sales and marketing alignment.

  • Much more...

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