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Privacy Statement

 REDHOT Consulting DBA as REDHOT and its wholly owned subsidiaries (collectively "REDHOT,”redhot consulting”, " "we," “us,” and "our") respects your privacy. This privacy policy (the “Privacy Policy”) explains the accepted privacy practices for our online services at (the "Services" and the "Website", respectively). It describes the ways in which your personal information is collected and used, and the rights and options available to you with respect to such information. This Privacy Policy incorporates by reference the most current version of the posted on our Website ("Terms of Use").


If you have questions or complaints regarding this Privacy Policy and/or our privacy practices in general, please contact us as described in this Privacy Policy.



REDHOT complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, retention of personal data transferred from European Union member countries to the United States. REDHOT has certified to the Department of Commerce that it adheres to the Privacy Shield Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about Privacy Shield, and to view REDHOT’s certification, please visit


It is important to note, however, that REDHOT’s Website and Services may be operated via servers situated in the United States and elsewhere. If you are located outside of the United States, please be aware that any information which you supply to REDHOT (including, without limitation, personal information [e.g., your name, phone number, email address, etc.]) may be transferred to, processed, and used in the United States and elsewhere. By accessing and/or using the Website and Services provisioned by REDHOT, you irrevocably and unconditionally consent to the transfer, processing, and use of such information in accordance with this Privacy Policy. REDHOT accepts full accountability and responsibility for the protection of your personal information, according to the applicable privacy legislation, the EU-U.S. Privacy Shield and this Privacy Policy, during the course of these onward transfers to third parties.


Personal Information that REDHOT collects

In the course of downloading white papers or other information collateral, or while completing contact forms on our site, we will require you to provide personal information (e.g., your name, phone number, email address, employer, job title, general areas of interest, etc.). We will explicitly indicate the fields designated for mandatory completion. If you do not enter the requisite data in the mandatory fields, you will not be able complete the relevant contact form. It’s important that you understand there is no requirement by law for you to provide REDHOT with your personal details – the information you share with us is entirely voluntary.


We request that you provide REDHOT with complete, accurate and correct details. Your failure to do so will likely result in REDHOT being unable to contact you about your inquiries into our Services.


If, at any time, you provide REDHOT with personal details about another person, you expressly represent and warrant that you received that person's explicit written consent to provide such details to REDHOT.


Content that you provided for publication on the Website

From time to time, REDHOT may enable you to post content on its Website (i.e., such content may appear on a blog, in a community forum, etc.), or to provide REDHOT with content that REDHOT will post. In either scenario, by making available such content to REDHOT, you expressly acknowledge, agree and warrant that: (i) such content may be published on REDHOT’s Website; (ii) such content may be used by REDHOT in various other capacities and for various purposes as REDHOT deems appropriate, including without limitation, improving REDHOT’s Services and managing complaints; and (iii) such content does not violate any other person’s right to privacy, does not violate any applicable laws, and does not otherwise infringe any other party’s intellectual property rights. In addition to the foregoing, you should be aware that any content you provide in these areas may be read, collected, and used by others. Based on the foregoing, we ask that any content you provide to REDHOT DOES NOT INCLUDE ANY PERSONAL INFORMATION ABOUT YOU OR ANYONE ELSE.


If, at some point, you request the removal of your content from our Website, REDHOT will undertake reasonable efforts to accommodate your request, but it may not be possible to do so. If that should happen, we’ll notify you accordingly.


Information gathered when using the Services

REDHOT may collect information pertaining to your activity on our Website, including content that you create, information or advertisements that you have read, the web pages you visited, offers and Services that were of interest to you, the location of the computer and the Internet Protocol (IP) address through which you had access to the Website and more. Additionally, REDHOT may collect or use the assistance of third parties to collect and analyze anonymous, statistical or aggregative information related to your use of the Website (and if applicable, the Services offered thereon), including information related to your personal details and activities.


Use of Information

We will store the information you provide and the information we collect about your activity on the Website throughout our databases (the "Databases"). We reserve the right to use such information for the following purposes:


To provide the Services on the Website and to enable you to use them;

To improve and expand the Services and content offered on the Website, including to create new services and content which correspond to the requirements and expectations of the users of the Website and to modify or cancel existing Services and content. The information used by REDHOT for this purpose will be mainly statistical information, and will not identify you personally;

To improve and customize your experience and other users' experience with both the Website and related Services;

To contact you occasionally, either by REDHOT or by a third party acting on our behalf, regarding REDHOT’s Services and products. Subject to applicable laws and aside from our first communication, we will only contact you about REDHOT’s offerings if you permit us to do so. Even if you authorize REDHOT to contact you, your authorization may be revoked/withdrawn by you at any time and you may opt out of REDHOT’s Website's mailing lists by following the unsubscribe instructions in each of the emails you receive or by contacting us as described below; ​

To contact you if you or someone in your organization requests a product demonstration or product information;

To contact you as and when REDHOT believes it to be necessary for technical, administrative or security reasons;

To analyze and provide statistical information to third parties. This information will not identify you personally;

For the orderly and proper operation and development of the Website and associated Services; or

For any other purpose specified in this Privacy Policy and/or in our Terms of Use.


Transfer of Information to Third Parties

REDHOT will not transfer your personal details and any information collected pertaining to your activities on the Website (provided that such details and information identify you personally) to any third party, except in the following cases or as otherwise outlined in this Privacy Policy:


If REDHOT reasonably believes that you have breached the Terms of Use, or abused your rights to use any of the Services, or performed any act or omission that REDHOT reasonably believes to be violating any applicable law, rules, or regulations. REDHOT may share your information in these cases, with law enforcement and other competent authorities and with any third party, as may be required to handle any result of your wrongdoing;

If REDHOT reasonably believes that it is required by law to share or disclose your information in order to prevent, investigate, or take action regarding illegal activities. In addition, to establish or exercise our legal rights or defend against legal claims;

Further, your personal information may be disclosed as permitted or required by, or in response to lawful requests by applicable local law enforcement agencies or regulatory agencies, or agencies with responsibility to oversee and enforce national security;

In any case of dispute, or legal proceeding of any kind between you and REDHOT, or between you and other users or third parties with respect to, or in relation with the Services;

In any case where REDHOT may reasonably believe that sharing information is necessary to prevent serious damage to your person or property or to the person or property of any third party;

If REDHOT organizes the operation of the Services within a different framework, or through another legal structure or entity, or if REDHOT is acquired by, or merged with another entity, provided however, that those entities agree to be bound by the provisions of this Privacy Policy;

REDHOT may share personally identifiable information and information related to your use of the Website, with companies or organizations connected to or affiliated with REDHOT, such as subsidiaries, sister-companies, parent companies and service providers such as an email service provider to send you emails on our behalf, with the express provision that their use of such information must comply with this policy; or

REDHOT is also entitled to transfer or share anonymous, statistic or aggregative information with companies or organizations connected to REDHOT, and with suppliers, business partners, advertisers, and every third party, according to REDHOT’s absolute discretion; however, REDHOT will not disclose your identity to them, knowingly or deliberately, without receiving your consent.


Children’s Online Privacy Information

REDHOT does not knowingly collect personal information from minors who are under the age of 16 through the Website and/or the Services thereon. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without his/her consent, then he or she should contact REDHOT at the information described below. If we become aware that a child under the age of 16 has provided us with personally identifiable information, we will delete such information from our files. Further, the Children’s Online Privacy Protection Act (“COPPA”) requires parental consent for collection of data from children younger than the age of 13 years old. For tips on protecting children's privacy online, generally, please view the U.S. Federal Trade Commission (“FTC”) website at



Please visit REDHOT’s Cookie Policy for a description of the manner in which we deploy and use cookie and Gif technology across the Website and associated Services.


Last Updated: November 2016

This Cookie Policy applies to any REDHOT SYSTEMS LTD. (“REDHOT”) websites, branded pages on third party platforms (such as Facebook) and applications (collectively, the “REDHOT Properties”). By accessing and using services, features and functionality of any or all or of the REDHOT Properties, you consent to the use of cookies.


We expressly reserve the right to modify this Policy from time to time. If there are any material changes to this Cookie Policy, you will be notified by email, through one or more of the REDHOT Properties, or by the posting a prominent notice throughout out REDHOT Properties prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of the REDHOT Properties constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of the REDHOT Properties.


This Cookie Policy is part of our Privacy Policy and explains:


What cookies are

What cookies are used when you use the REDHOT Properties

How third parties use cookies on the REDHOT Properties

Your cookie options

Interest-Based Advertising


1. What is a cookie?

A cookie is a small text file that is stored in your web browser that allows REDHOT or a third party to recognize you. Cookies might be used for the following purposes: (1) to enable certain functions; (2) to provide analytics; (3) to store your preferences; and (4) to enable ad delivery and behavioral advertising.


Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires or you delete your cookies. Expiration dates are set in the cookies themselves; some may expire after a few minutes while others may expire after multiple years. Cookies placed by the website you’re visiting are sometimes called “first party cookies,” while cookies placed by other companies are sometimes called “third party cookies.”


2. What cookies are used when I use the REDHOT Properties?

When you access and/or use any of the REDHOT Properties, REDHOT or a third party may place a number of cookies in your browser. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used.


Each cookie serves one of four different purposes:

A. Essential Cookies: These first party cookies allow users to use a feature of the REDHOT Properties such as: (i) staying logged in, or (ii) making purchases.


B. Analytics Cookies: These cookies track information about how the REDHOT Properties are being used so that we can make improvements and report on our performance. We may also use analytics cookies to test new ads, pages or features to see how users react to them. Analytics cookies may either be first party or third-party cookies.


C. Preference Cookies: These first party cookies store your REDHOT Properties preferences.


D. Ad Targeting Cookies: These third-party cookies (also known as “behavioral” or “targeted” advertising are placed by advertising platforms or networks in order to: (i) deliver ads and tracks ad performance, and (ii) enable advertising networks to deliver ads that may be relevant based upon your activities.


Finally, we may set cookies within emails we send to you (if you have consented to receiving emails from us). These cookies are used to track how often our emails are opened and clicked on by our customers. You can manage email cookies in the same way as website cookies, as explained above.


3. How do third parties use cookies on the REDHOT Properties?

Third party companies like analytics companies and ad networks generally use cookies to collect user information on an anonymous basis. They may use that information to build a profile of your activities on the REDHOT Properties and other websites that you’ve visited.


4. What are my cookie options?

If you don’t like the idea of cookies or certain types of cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. Please note, however, that if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.


You may also opt out of third party cookies by following the instructions provided by each third party in its privacy policy.


5. Do you use any other user tracking technologies?

We use additional technologies to help track user activities and preferences. For example, we use web beacons (also known as clear gifs, pixel tags or web bugs). Web beacons are tiny graphics (about the size of period) with a unique identifier that are embedded invisibly on web pages or emails. They are used to track user activities and communicate with cookies. You cannot opt out of web beacons used in webpages, but you can limit their use by opting out of the cookies they interact with. You can opt out of web beacons used in emails by setting your email client to render emails in text mode only. Finally, we use local storage to facilitate certain functions, but we do not retain the data captured via local storage.


6. Interest Based Advertising

We and third parties engage in interest-based advertising provided by vendors in order to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you. To the extent third-parties are using cookies or other technologies to perform these services, REDHOT does not control the use of this technology or the resulting information for online, mobile, or email advertising, and is not responsible for any actions or policies of such third parties. Advertisements, emails, and other messages may be delivered to you by REDHOT or its service providers based on your online or mobile behavior, your search activity, your geographic location or other information that is collected by us or obtained from third parties. You may also see advertisements for third parties on the EZ Links Properties, other websites or properties, or on your mobile device, based on your visits to, and activities on, the REDHOT Properties. Some of our vendors and we may use our own or third-party aggregated or anonymized personal information, demographic data, and other inferred commercial interests to assist in the delivery of our advertisements to you.


In addition, we and our business partners use third parties to establish deterministic or probabilistic connections among devices (such as smartphones, tablets, and computers) to deliver more relevant advertising to you and for advertising analytics and reporting purposes. This means that information about your use of websites or applications on your current device may be combined with information from your other devices. We also may share this information and other inferences with third parties to allow them to target advertising, personalize content, or analyze behavior. This allows, for example, advertisements you see on your tablet to be based on activities you engaged in on your smartphone. These business partners may share and combine information from cookies with identifiers (such as device IDs assigned by Google or Apple) and IP addresses to make connections among related devices. This also allows for a more personalized experience across the REDHOT Properties.


If you have any questions about our Cookie Policy, you may contact us by sending an email to or by writing to us at:



244 Fifth Avenue


New York, NY 10001



Social Media Features

Our Website includes social media features, such as the Facebook “LIKE” button/icon. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing it.


Links to Third Party Sites

This Website contains links to other sites that are not owned or controlled by REDHOT. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies only to information collected by this Website.


Data Security

REDHOT implements data security systems and procedures to secure the information stored on REDHOT computer servers. Such systems and procedures reduce the risk of security breaches, but they do not provide absolute security. Therefore, REDHOT cannot guarantee that the Website and Services are immune to unauthorized access to the information stored therein and to other information security risks.


Access to Personal Information

If your personally identifiable information changes, or if you no longer desire to use and access our Services, you may correct, update, delete/deactivate your information by emailing REDHOT via the contact information listed below. We will undertake to respond to your request within 30 days of REDHOT’s receipt thereof. Although REDHOT will make reasonable efforts to accommodate your requests, in some circumstances we may not agree. If that should happen, REDHOT expressly reserves the right to refuse your request to change the personal information in REDHOT’s records, and will instead append an alternative text to the record in question. Before REDHOT is able to provide you with any information or correct any inaccuracies, however, we may ask you to verify your identity and to provide other details to help us to respond to your request


We will retain your information for as long as your account is active or as needed to provide you Services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and to enforce our agreements.


Changes to this Privacy Policy

From time to time, REDHOT may change the terms of this policy. Changes will take effect once they are posted online and by accessing and/or using the Website or Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. If you do not agree with any of the amended terms, you must avoid any further use of the Website and/or Services offered by REDHOT.


Inquiries or Concerns?

You may contact REDHOT by using the 'contact us' feature that can be found at, and we will do our best to provide a prompt response to your question​.


In order to comply with the Privacy Shield Framework, REDHOT commits to the resolution of complaints about your privacy and our collection or use of your Information. We have also committed to resolve any complaints pursuant to the Privacy Shield Privacy Principles by European Union citizens, relating to this Privacy Policy and which cannot be resolved directly with REDHOT, through a panel established by the EU Data Protection Authorities (“DPAs”) as our Independent Recourse Mechanism (“IRM”).


If you have any questions or complaints regarding this Privacy Policy, please contact us as described above. We will investigate your question, respond to your inquiry, and attempt to resolve any concerns regarding your privacy question. If you do not receive acknowledgement of your complaint or, if your complaint is not satisfactorily addressed by REDHOT, then please contact us to be directed to the relevant DPA contacts.

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