Marketing Automation Specialist

Full-time, NJ Office

 

We are looking for an experienced Marketing Automation Ninja!

 

the ideal candidate for this role can find opportunities to make good processes great, and understand the impact of their work on the success of the client. If you have a strong passion for helping marketers achieve their objectives through email campaigns, and have a critical lens when it comes to database segmentation, and email design best practices - we need you.

 

You are:

• Naturally curious

• Understands complex technology environments

• Able to analyze and evaluate how to do things better

• confident in your abilities, willing to learn as you go

• Committed to staying on top of marketing automation trends and best practices

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Qualifications:

• 2+ years of hands-on experience in B2B email marketing or demand generation, preferably Marketo, Eloqua or hubspot.

• Working knowledge of HTML/CSS

• Marketo and Salesforce certified

• Able to dig into the numbers, finding their meaning and presenting them in an interesting and engaging way

• Understands factors that influence email deliverability, renderability, and conversion

• Data-driven in your decision making, and prioritizing tasks based on the impact they have Create processes and templates for repetitive tasks

• organized, detailed oriented, multi-tasker and able to prioritize in a fast-paced and dynamic work environment

Responsibilities:

• Design, build, and test all programs and processes within the Marketo platform

• Execution of enterprise-focused, B2B email nurturing programs, complex scoring models, and programs to support corporate and client projects

• Execution of email programs that support the acquisition, retention and upsell of customers

• Measure and provide insight across a number of success criteria, including: deliverability, open rates, CTRs, lead stage conversion and ultimately email-influenced revenue

• Play a key role in maintaining the Marketo database to assure efficient and effective segmentation and targeting of campaigns.

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We offer a competitive compensation package and relaxed work environment.

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REDHOT is an Equal Opportunity/Affirmative Action Employer. We welcome and encourage diversity in our workplace.