ondemand
MARKETING LEADERSHIP
for early and growth stage SaaS companies
yourproblem
6-18 months
The average tenure of a marketing leader in a SaaS company is between 6-18 months!
That's an expensive, and destructive, problem.
It takes time to find the right VPM, assessing variables like skill set, credentials, and cost. Spending time on search can include significant opportunity costs. When the VPM does not work out, the cost of severance and impact on the team increase the problem.
This is when a seasoned executive is a good solution. If your marketing is just forming, not living up to expectations, or is pressured to produce, fast... getting someone with a lot of the relevant experience could be just what you need in the short term.
as-a-service
CMO
With a complete set of successfully tested playbooks and a ton of experience building and leading marketing for fast-growing early-stage SaaS companies, I help founders and CEOs create and operationalize their company's marketing machine so that it's fully functioning and helping you get to your next growth stage.
Instant talent
Adjust the amount of marketing leadership talent you need as you go. Hire a full time VP when you're ready.
Experience
Proven results working with early and growth stage tech startups
and companies, and supporting VC backed portfolio companies.
Playbook
Instant playbook to tap into. Avoid common mistakes and get up and running within days. Add bandwidth when and where it's needed most.
With a complete set of successfully tested playbooks and a ton of experience building and leading marketing for fast-growing early-stage SaaS companies, I help founders and CEOs create and operationalize their company's marketing machine so that it's fully functioning and helping you get to your next growth stage.
Part-time, executive addition to your leadership team
Marketing and growth model
Brand voice and personality
Project management - I get my hands dirty.
Talent acquisition and management
Tech and processes
I provide a market-based perspective to fine-tune strategy and manage implementation that drives growth, interacting with other VPs and leaders on your team from Product, Sales, Success, Service, etc. for 100% alignment.
Works with Sales, Finance, and CEO to develop the company's marketing model and budget, KPIs, metrics, and plan. This model is your blueprint for execution and measurement, as well as reporting to your board of directors.
I help you develop, and most importantly implement an authentic brand voice that's translated into your content, PR, and IR activities. From logo to social posts to press pitches - your brand is creating buzz.
I am a career exec, not just a consultant. Our relationship doesn't end with the recommendation, but with seeing it through to completion and results. I work with the marketing team on implementation plans and programs that align with the growth goals we set when building the marketing model.
I build high-performing teams. Teams that evolve as your business grows. It takes a seasoned exec to know what talent and resources you need for your goals. Plus, in the short term, I bring my network of contractors and resources to help.
This is the age of automation and repeated processes. A high-performing marketing org needs the right set of tools and platforms to operate. I make sure the marketing team doesn't get distracted with these tasks and set clear processes, responsibilities, and accountability.
Demand and revenue generation
This is the big one. A marketing team without clear goals and direction could spend months distracted with everything but demand generation. I make sure the team is focused on the business.
