Standing out is easy
All it takes is someone who
knows what they're doing.
Nelly Rinot
With a complete set of successfully tested playbooks and a ton of experience building and leading marketing for fast-growing early-stage SaaS companies, I help founders and CEOs create and operationalize their company's marketing machine so that it's fully functioning and helping you get to your next growth stage.
Product-Market fit
Acquisition & Growth Models
Marketing Tech Stack
Talent Acquisition
Brand & Identity
Marketing Plan & Budget
CMO as a Service
Instant Talent
Adjust the amount of marketing leadership talent you need as you go. Hire a full time VP when you're ready.
Experience
Proven results working with early and growth-stage tech startups and companies, and supporting VC backed portfolio companies.
Playbook
Instant playbook to tap into. Avoid common mistakes and get up and running within days. Add bandwidth when and where it's needed most.
Recent Projects
I only take on 1-3 projects a year so that my full time and energy is dedicated to delivering the maximum results.
A typical engagement will last between 3-9 months.
2018-19
Kustomer
The modern CRM platform for customer service.
Acquired by Facebook for $1B in 2020.
Marketing team and engine re-build.
Company and product re-brand.
New website.
Customer acquisition engine.
Series C fundraise - $60M
2021
TextIQ
AI Powered privacy, security, and data discovery.
Acquired by Relativity for $130M in 2021.
VP Marketing recruiting.
Marketing team recruiting and engine re-build.
Growth model.
Marketing plan and budget.
Customer acquisition engine.
Prepare company for acquisition/fundraise.
2019-20
Hyperscience
Intelligent automation platform.
Series C ($60M), D ($80M), Series E ($100M) $1B+ valuation.
Marketing team recruiting.
Build a marketing engine.
Product positioning for category building.
Company and product brand.
Employee branding.
New website.
Growth model.
Marketing plan and budget.
Customer acquisition engine.
Company culture.
Company KPIs and goals.
Prepare company for Series C and D fundraise.
The average tenure of a marketing leader in a SaaS company is between 6-18 months!
That's an expensive, and destructive, problem.
It takes time to find the right VPM, assessing variables like skill set, credentials, and cost. Spending time on search can include significant opportunity costs. When the VPM does not work out, the cost of severance and impact on the team increase the problem.
This is when a seasoned executive is a good solution. If your marketing is just forming, not living up to expectations, or is pressured to produce, fast... getting someone with a lot of the relevant experience could be just what you need in the short term.
6-18 months
Relax, it's covered.
Get peace of mind with
a seasoned leader who knows your space,
sets direction and builds your team
An executive addition to your leadership team
I provide a market-based perspective to fine-tune strategy and manage implementation that drives growth, interacting with other VPs and leaders on your team from Product, Sales, Success, Service, etc. for 100% alignment.
Project management - I get my hands dirty.
I am a career exec, not just a consultant. Our relationship doesn't end with the recommendation, but with seeing it through to completion and results. I work with the marketing team on implementation plans and programs that align with the growth goals we set when building the marketing model.
Demand and revenue generation
This is the big one. A marketing team without clear goals and direction could spend months distracted with everything but demand generation. I make sure the team is focused on the business.
Marketing and growth model
Works with Sales, Finance, and CEO to develop the company's marketing model and budget, KPIs, metrics, and plan. This model is your blueprint for execution and measurement, as well as reporting to your board of directors.
Talent acquisition and management
I build high-performing teams. Teams that evolve as your business grows. It takes a seasoned exec to know what talent and resources you need for your goals. Plus, in the short term, I bring my network of contractors and resources to help.
Brand voice and personality
I help you develop, and most importantly implement an authentic brand voice that's translated into your content, PR, and IR activities. From logo to social posts to press pitches - your brand is creating buzz.
Tech and processes
This is the age of automation and repeated processes. A high-performing marketing org needs the right set of tools and platforms to operate. I make sure the marketing team doesn't get distracted with these tasks and set clear processes, responsibilities, and accountability.
